Papa Smashies

Piripi Baker owner of Papa Smashies started slinging smash burgers through Pop-Ups from his home in North New Brighton. Hands down best burgers in Chch. Check them @papa.smashies

A simple logo and lots of illustrative components meant a easy yes from me on this brief. One of the most fun branding projects I’ve done.

This one cranked me out of my post babies cave, I was feeling a little out of touch with the world and wondering whether I should “go get a real job” but doing something like drawing pickles on skateboards reminded me I really love creating, especially for start-ups and epic projects like this one.